Cheap Science
I don't know if this is just a local thing, but Elsevier has been running a series of radio ads on NPR in the morning, talking up the fact that they've made a series of articles by Nobel Laureates freely available on their website. That's all well and good, but they seem to neglect the price tag associated with the thousands and thousands of other articles published their journals. The cost is, as you might guess, prodigious, which hardly seems in line with the "brining science to the masses" mission that they claim to champion. Hearing these ads right alongside ADM's misleading ridiculousness is enough to get me pretty riled up in the morning.
To avoid further rambling, I'll just say that I hope to one day see a world where academic journals can be both well-regarded and cheaply available. Go PLoS, go.