Time keeps on slipping
I read this article in Nature News and was again reminded of a brilliant, billion-dollar idea I had a few years back:
The more times we have walked a route, the longer we judge it to be, a UK researcher has confirmed. His studies could help explain why daily commutes can grow to seem interminably long.
My idea, you see, would be an over-the-counter drug designed to make time "feel" faster. It would block whatever chemical makes things seemingly take forever while bored or high, and stimulate whatever chemical makes enjoyable moments seem to go by so quickly. I'd sell it in airports, the DMV and other such waiting-oriented places and make a fortune. All I need is a catchy name and some groundbreaking advances in neurobiology.
I'll keep you updated.